Deerhoof, ever purveyors of fine music videos, recently released a new video for their song My Purple Past. Instead of taking a song, taping themselves singing with it and then synching audio over it, they took a different approach. One I haven’t seen before.

The music video displays different ways in which listeners experience Deerhoof’s music: On laptop speakers, playing from a record player, from headphones. And the audio is left as is. So what you get is a study on the various audio formats that music is enjoyed. Facinating.

Now if only someone would make a VERY meta music video of all the places we watch My Purple Past…

Hats off to Asha Schechter for directing this great, creative vision.